Cite Article
Cite Article
MLA
Marfo, John Serbe, et al. "The Effect of Self-Service Technologies on Customer Experiences in Banking: The Case of Ghana." IJOM vol.12, no.1 2022: pp.1-18. http://doi.org/10.4018/IJOM.299404
APA
Marfo, J. S., Owusu-Bio, M. K., & Asamoah, P. (2022). The Effect of Self-Service Technologies on Customer Experiences in Banking: The Case of Ghana. International Journal of Online Marketing (IJOM), 12 (1), 1-18. http://doi.org/10.4018/IJOM.299404
Chicago
Marfo, John Serbe, Matilda Kokui Owusu-Bio, and Pasty Asamoah. "The Effect of Self-Service Technologies on Customer Experiences in Banking: The Case of Ghana," International Journal of Online Marketing (IJOM) 12, no.1: 1-18. http://doi.org/10.4018/IJOM.299404
Export Reference
International Journal of Online Marketing (IJOM) The International Journal of Online Marketing (IJOM) is an applied research, refereed, international journal that provides complete coverage on the opportunities, challenges, and current trends encountered by researchers and practitioners in the field of online marketing. The journal offers an important and critical platform for researchers, practitioners, entrepreneurs, policymakers, and educators to present and discuss their experiences and perspectives on important issues and current trends related to marketing activities and research in an online context. The International Journal of Online Marketing (IJOM) publishes original research papers, case studies, conference reports, management reports, book reviews, notes, and commentaries on all aspects of online marketing.
View source title